This week Wool Week 2010 was launched with a glitzy party in Selfridges and farmers taking over Saville Row in Central London with 2 herds of sheep, some sheepdogs and some tweed clad farmers. Saville Row was transformed into country scene with most of the street turfed over and lots of people in green wellies.
Wool Week is part of the “Wool Project” which is to encourage retailers to promote wool and wool products in store to help restore the dying sheep breeding industry. They want to make wearing wool more fashionable and the recent surge in knitting has not done enough. It still costs more for a farmer to shear a sheep than the price he will get for selling the fleece.
To support the UK wool industry, buy woolen carpets, use woolen duvets and wool is not just for jumpers.
Find out more about The Campaign for Wool, British Wool Week and why wool is the ultimate in sustainable, biodegradable and luxurious fashion at www.campaignforwool.org